Brand setup

One-time configuration per brand. Used by the copilot to frame insights and surface competitors.

Coca-Cola Italia

Brand namebrand.name

Display colorbrand.color

Brand descriptionbrand.description

How would you describe this brand in one paragraph? This helps the copilot frame insights.

Direct competitors. The copilot will surface their citation patterns in comparison views.

PepsiLurisiaNiasca TonicaGeneric spritz brands

Conservative

Bold

Premium

Mass-market

Heritage

Disruptor

Functional

Emotional

What contexts matter for this brand? Workspaces will be organized around these.